In the past two years, short dramas have won widespread popularity with their compact narratives and fast-paced plots, becoming a hot track in the content market. Major domestic production companies have ventured into this field, bringing a series of viral short videos to audiences. This short drama craze has not only swept across the country but also successfully crossed borders, especially in the American market.

According to the "Short Drama Export Marketing White Paper," the United States has become the largest market for short drama exports. In the first quarter of 2024, revenue from top Chinese short drama apps in the United States accounted for more than half of the total. Apps such as ReelShort, DramaBox, ShortMax, GoodShort, and FlexTV have all achieved revenue in the American stores that exceeds 50%, showing the immense potential of the American market.

American audiences have shown a keen interest in hit short dramas like "The Double Life of My Billionaire Husband," especially among female users, with nearly 60% of women being enthusiastic about short dramas. The main audience for short dramas is concentrated in the age group above 25, with users over 35 accounting for more than 50%.

American netizens prefer to enjoy short dramas alone in the evening and have a clear preference for the "domineering president" character style. In addition, they show a strong willingness to pay for content, especially female users over the age of 35, whose willingness to pay is particularly prominent.