s an industry leader in cross-platform advertising measurement services, Comscore has recently announced the expansion of its Video Metrix Multi-Platform service, now fully integrating YouTube Connected TV (CTV) data. This new feature particularly covers co-viewing instances in the United States, offering clients a more comprehensive perspective for analyzing content viewership.

By incorporating YouTube CTV data, Comscore clients can now more accurately assess the reach and audience coverage of their content across YouTube and multiple channels. This service upgrade means marketers and content owners can gain deeper insights to optimize their advertising strategies and content distribution plans.

This move by Comscore further solidifies its leading position in the field of cross-platform advertising measurement, providing clients with a more powerful tool to adapt to the ever-changing media consumption landscape. With the increasing diversity of video content consumption, Comscore's Video Metrix Multi-Platform service helps clients stay ahead, ensuring their advertising and content strategies are in sync with actual viewer behavior.

Comscore is committed to continuous innovation and service enhancement, ensuring clients can utilize the most accurate data and analytical tools to make wiser decisions. With the integration of YouTube CTV data, Comscore has once again demonstrated its profound understanding of client needs and keen insight into industry trends.